Monday, 30 March 2009

guerrila advertising

"Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget."

This is the type of advertising we're looking into. Its more exciting than standard advertising, makes people look and talk about it more than the standard advertising, especially people in the target age group, if people talk about it they're more likely to remember it when they get home, when they have access to a computer and can start to get involved. Standard adverts are often forgotten and dont really leave an impact.

The video above has several ideas for different ways other people have done this type of advert.

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